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Estonian Academy of Arts

Visit Viljandi

Virumaa Rannakalurite Ühing

EKA’s visual communication is designed to be unified, professional, and easily recognizable. Following years without a permanent home, EKA embraced a new visual identity to foster unity. Inspired by the architecture of the Rauaniidi building and the diversity of EKA's disciplines, this identity balances consistency with flexibility, making it easier for audiences to recognize and engage with EKA's messages.

A poster showcasing the evolving visual identity and brand recognition of the Estonian Academy of Arts (EKA). Photo by Allan Aug and Mathias Väärsi

Working with Mathias Väärsi and in collaboration with Stuudio Stuudio, we developed the initial concept for EKA’s visual identity. We chose the "Absolution" font, designed by Niklas Ekholm of Helsinki Type Studio, and defined its application across various platforms. This laid the groundwork for a cohesive visual language, enhancing EKA’s brand recognition and communication efficiency.

Concept example. Photo by Allan Aug and Mathias Väärsi
Concept example. Photo by Allan Aug and Mathias Väärsi
Animation created by Stuudio Stuudio for the EKA identity project, continuing from the initial concept developed by Allan Aug and Mathias Väärsi, with added colors and design elements. Animation by Stuudio Stuudio.
Animation created by Stuudio Stuudio for the EKA identity project, continuing from the initial concept developed by Allan Aug and Mathias Väärsi, with added colors and design elements. Animation by Stuudio Stuudio.

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